Hospitality sector: Online ADV campaigns for EtGroup
The Goal.
Europa Tourist Group is a tourist agency operating in the areas of Lignano Sabbiadoro and Bibione, managing more than 15,000 beds in flats, residences, small villas, villages with gardens and swimming pools, 4 hotels, and 4 tourist hotel residences.
Europa Tourist Group is able to take care of the real estate business at every stage: designs, builds, redevelops, markets and manages real estate assets.
Every year ETGroups relies on Infofactory for social advertising and Google for the promotion of many of its facilities. Our task is to plan customised campaigns for each facility under management, with the aim of providing visibility and boosting bookings for the summer season.
The 2022 figures
Our approach
Facebook ADS
The Facebook Ads strategy planned:
Creation of traffic and retargeting campaigns for each hotel and each geographic area.
Subdivision of campaigns ads into groups according to target audience.
Creation of multiple creatives (photo and video) with copy addressed to each target group.
Google ADS
The Google ADS strategy planned:
1. A Search Campaign for each Hotel consisting of several advertisements divided into geographical areas.
2. A Display Campaign for Hotels.
3. Conversion monitoring (7 conversion targets) via Google Analytics
The Results.
- 96,000 users visited the site from paid traffic (Google and Facebook campaigns)
-14,300 total conversions
- 2,500 bookings from Google campaigns
