ARCS, Regional prevention and screening campaign.
The prevenzionearcs.it website was created with the aim of raising awareness of the importance of screening examinations for the most common diseases in certain age groups.
A very important topic, which must be supported by the right communication strategy to be effective.
The visual identity developed for the website, for social channels, and for the entire communication campaign, is in fact intended to bring the public closer to a delicate and important topic, breaking down the common detachment with medical issues.
Vivid colours, a concise slogan and an abstract figurative style in contrast to the background photographs allow readers' attention to be captured and brought to the prominent elements of the campaign.