# *Real Estate Sector:* Marketing Strategy for the Europare Agency

Marketing Strategy for the Europare Agency

![Logo dell'agenzia Europa con intorno immagini di case](/media/images/Gruppo_di_maschere_305.original.png)

## **Objective**

Infofactory si è occupata di sviluppare una **strategia social e digital advertising** per Europare. L'obiettivo di tale strategia è l'**aumento delle vendite** immobiliari e il **consolidamento dell'identità** sui canali digitali.

Europare is a **real estate agency** that operates in the areas of Lignano and Bibione within the **tourist real estate market**.

## **Method**

After the first consultancy phase concerning digital marketing activities, the **objectives** and **key activities** were defined.

The approach planned an **analysis** of the existing website and the **social channels** already in use, both by the agency and its competitors.

Next, the **target audience** and **Buyer Personas** on which to base the **content strategy** were identified.

After developing the operational steps of the marketing strategy, the project was concluded with the **analysis of the results**.

**Tags:** Marketing

## The our approach

### **Website analysis**

The **website analysis** of the agency was carried out with Google Analytics, thanks to which it is possible to get a **overview of the traffic** generated by the site.

Also, an analysis of the social channels was carried, taking into account the type of channel, the number of **followers** and the **content published**.

![Istogramma dei canali di acquisizione](/media/images/Tavola_da_disegno__4.original.png)

### **Audience & contents**

Identifying the **target audience** and **Buyer Personas** is a fundamental step in **identifying potential customers**, on whom a customised communication strategy can then be structured.

This process made it possible to understand not only what to propose to different types of users but also how to do it.

![Schema stilizzato con target e content strategy](/media/images/Gruppo_di_maschere_319.original.png)

### **Landing page creation**

To implement the strategy, a specific landing page was created where the most relevant information was channelled and to which **Google ads** and part of the posts published on social accounts were directed.

![Schermata di un pc con logo dell'agenzia immobiliare](/media/images/Gruppo_di_maschere_343.original.png)

### **Google Ads campaign**

A Google Ads campaign was launched with the aim of:

1. Giving **maximum visibility** to properties for sale;
2. Acquire **new leads**;

Through the use of SEO tools, keywords relevant to the Lignano and Bibione market were identified, which were then grouped into 4 different ad groups.

![Immagini stilizzate di obiettivi, keyword e Ad groups](/media/images/ITALIANO.original.png)

### **Facebook & Instagram**

After defining the contents within the content strategy, we moved on to **graphic design** and the definition of a **consistent visual identity**.

Then each idea was transformed into organic content and planned within a PED.

Finally, the publication of each post was accompanied by a monitoring phase with the aim of modifying or improving the current strategy if the need arose.

![Smartphone con aperta pagina instagram dell'agenzia immobiliare](/media/images/Mockup_post.original.png)

## Results

The results achieved through the following marketing strategy were:

1. **Over 100 more contacts** than before our intervention.
2. **Twice as many** contact forms filled in.
3. **Increased visibility** of content and pages, thus leading to greater awareness on social channels.

![Immagine con grafico a torta e istogramma di dati](/media/images/Tavola_da_disegno__9.original.jpg)

## The next case

[*Hospitality sector:* Web Marketing for hotels.](/en/portfolio/online-adv-campaigns.md)