# ARCS, Regional prevention and screening campaign.

Effective communication to bring the population closer to the topic of prevention.

![Foto per campagna prevenzione ARCS](/media/images/cover2.original.jpg)

## **The project.**

The [**prevenzionearcs.it**](http://prevenzionearcs.it) website was created with the aim of raising awareness of the importance of screening examinations for the most common diseases in certain age groups.

A very important topic, which must be supported by the right communication strategy to be effective.

The visual identity developed for the **website**, for **social channels**, and for the **entire communication campaign**, is in fact intended to bring the public closer to a delicate and important topic, breaking down the common detachment with medical issues.

Vivid colours, a concise slogan and an abstract figurative style in contrast to the background photographs allow readers' attention to be captured and brought to the prominent elements of the campaign.

**Link.**

[prevenzionearcs.it](http://prevenzionearcs.it)

**Services.**

STRATEGY
VISUAL DESIGN
UX + UI DESIGN
PROTOTYPING
WEB DEVELOPMENT

**Tecnologie usate.**

PYTHON & DJANGO
HTML + SCSS

**Tags:** Design, Web

## Visual identity. We ❤ it.

![Tre tipi di test proposti da ARCS](/media/images/arcs1.original1.original.jpg)

## Simplicity is the height of sophistication.

![Schermata della pagina di ARCS per la prevenzione](/media/images/Prevenzione-page.original.jpg)

![Schermata della pagina di ARCS per la mammografia](/media/images/prevenzione1-900x1200.original.jpg)

![Pagina del sito ARCS per test HPV & PAP test](/media/images/Prevenzione2-900x1200.original.jpg)

![Pagina sito ARCS per test colon-retto](/media/images/Prevenzione3-900x1200.original.jpg)

## The next case

[Development of a support system in Business Intelligence](/en/portfolio/development-of-a-support-system-in-business-intelligence.md)