# *Hospitality sector:* Web Marketing for hotels.

Planning and management of ADV campaigns for EtGroup.

![Gruppo di maschere 348](/media/images/Gruppo_di_maschere_348.original.jpg)

## **Il progetto**

**Infofactory also deals with Web Marketing for Hotels.**

Every year ETGroups relies on Infofactory for **social advertising** and **Google** for the promotion of many of its facilities. Our task is to **plan customised campaigns** for each facility under management, with the aim of providing **visibility** and **boosting bookings** for the summer season.

**Europa Tourist Group** is a tourist agency that operates in the areas of Lignano Sabbiadoro and Bibione, managing over 15,000 beds in condominiums, villas, villages with gardens and swimming pools, 4 hotels, 4 tourist hotel residences.
**Services**

STRATEGY
MARKETING
ADVERTISING
DATA ANALYTIC

**Tags:** Marketing

## The 2022 data

![Gruppo di maschere 344](/media/images/Gruppo_di_maschere_344.original.jpg)

## Our approach

### **Facebook ADS**

The Facebook Ads strategy planned:

Creation of traffic and retargeting campaigns for each hotel and each geographic area.

Subdivision of campaigns ads into groups according to target audience.

Creation of multiple creatives (photo and video) with copy addressed to each target group.

![Tavola da disegno – 7](/media/images/ITALIANO_CAMPAGNE.original.png)

### **Google ADS**

The Google ADS strategy planned:

1. A **Search Campaign** for each Hotel consisting of several advertisements divided into geographical areas.
2. A **Display Campaign** for Hotels.
3. **Conversion monitoring** (7 conversion targets) via Google Analytics

![Gruppo di maschere 350](/media/images/Gruppo_di_maschere_350.original.jpg)

### **The Results.**

- **96,000 users** visited the site from paid traffic (Google and Facebook campaigns)

-**14,300** total **conversions**

- **2,500 bookings** from Google campaigns

![Risultati campagne](/media/images/Gruppo_di_maschere_347.original.jpg)

## The next case

[System for mapping and cataloging accessibility problems](/en/portfolio/sistema-rilevazione-problemi-di-accessibilita.md)